Meet the User
1. User demographics
2. Define user goals
3. Define user challenges
4. Define matrics & form hypothesis
Be the Users
1. User personas
2. User scenarios
3. User testing
4. User experience map
Make it Simple
1. Wireframes
2. Moodboard
3. Mock-ups
4. Style guide
Data don’t Lie
1. Usability tests
2. Review metrics
3. Track usage
4. Inform next iteration
Stick to the Design
1. Usability tests
2. Review metrics
3. Track usage
4. Inform next